Saudi Coffee Company, Culinary Arts Commission unite to promote coffee heritage

Saudi Coffee Company, Culinary Arts Commission unite to promote coffee heritage

Saudi Coffee Company, a subsidiary of the Public Investment Fund (PIF), has signed a cooperation agreement with the Culinary Arts Commission, which seeks to promote and preserve Saudi Arabia’s unique and diverse culinary heritage.

The cooperation agreement will celebrate Saudi Arabia’s coffee heritage, support the development of the national coffee industry and empower local talents. The agreement was signed in Riyadh by Saudi Coffee Company CEO Mr. Raja Al Harbi and Ms. Mayada Badr, CEO of the Culinary Arts Commission.

The terms of the agreement will include collaborative work across multiple platforms including content creation to document and illustrate Saudi Arabia’s coffee traditions, including book and film projects, knowledge sharing to empower coffee farmers and experts to develop a world-class product, sponsorship, marketing and merchandising opportunities to market Saudi Arabia’s coffee beans more widely and have Coffea Arabica recognized as a Saudi product as well as streamlining of licensing processes for coffee experts.

Mr. Raja Al Harbi, said that “Saudi Coffee Company is ramping up our efforts to be a leader in developing the coffee industry in Saudi and celebrating coffee heritage with the Culinary Arts Commission. This agreement is a major step that will help us communicate our values and message to