Saudi Pavilion at Arabian Travel Market makes big-ticket deals

Saudi Pavilion at Arabian Travel Market makes big-ticket deals

DUBAI — The Saudi pavilion at Arabian Travel Market (ATM) 2021 was buzzing with business deals and development announcements, evidence of the strength of, and confidence in, Saudi’s growing tourism industry as the sector makes efforts to rebuild and recover globally. “Saudi Arabia is driving a new model of tourism for the twenty-first century,” said Fahd Hamidaddin, CEO of the Saudi Tourism Authority. “This year’s ATM demonstrated the recognition by major global travel industry players of the tremendous opportunities our dynamic and growing tourism industry offers.” More than 20 Saudi partners converged at the Saudi exhibitor stand, which witnessed over 890 meetings and a flurry of deals between the country’s leading travel companies and international tourism partners, showcasing the fast-expanding offering of one of the world’s newest leisure travel destinations. Announcements made at the Saudi pavilion at this year’s ATM included: — Saudi Tourism Authority (STA) and leading Indian online travel agency Travel Boutique Online (TBO) signed a memorandum of understanding to develop destination knowledge of Saudi Arabia through new, innovative programs on the TBO Academy platform, reaching 90,000 agents globally and targeting 25,000 visitors by 2022 — STA and Hotelbeds , the world’s leading bed bank, signed a joint