Saudi PIF launches Dan Company to develop agritourism

Saudi PIF launches Dan Company to develop agritourism

Public Investment Fund (PIF), the sovereign wealth fund of Saudi Arabia, has established Dan Company, specializing in agritourism and ecotourism. The company plans to develop unique tourism projects around cities across Saudi Arabia with attractive natural and farmed landscapes. Dan aims to involve local communities in imparting experience that enables visitors to fully interact in […]Public Investment Fund (PIF), the sovereign wealth fund of Saudi Arabia, has established Dan Company, specializing in agritourism and ecotourism.

The company plans to develop unique tourism projects around cities across Saudi Arabia with attractive natural and farmed landscapes. Dan aims to involve local communities in imparting experience that enables visitors to fully interact in harmony with distinctive Saudi regional culture and traditions, including arts, crafts and local cuisines.

Agritourism refers to visitor experiences related to traditional farming, while ecotourism focuses on experiencing nature and minimizing environmental impact.

As enablers of local communities, Dan’s projects will also provide Saudi and international visitors with new experiences by granting franchises to farmers and tourist lodge operators that will receive the training and knowledge they need to help them start and build their own facilities. Additionally, the company will provide investment opportunities for the private sector and create direct and indirect