Saudi Seasons cannibalising revenue from non-season period

Saudi Seasons cannibalising revenue from non-season period

The Saudi Seasons initiative has been designed to boost tourism revenue and get people spending, but new research shows that the initiative might backfire on non-season periods. The Saudi Seasons initiative was launched in 2019 by Saudi Arabia’s Ministry of Tourism, which planned 11 different seasons in the various regions of the country to be rife with entertainment and commerce.