Saudi Summer’ plan aims to kick-start Kingdom’s tourism industry

Saudi Summer’ plan aims to kick-start Kingdom’s tourism industry

Saudi Summer' plan aims to kick-start Kingdom's tourism industry

RIYADH: In an effort to kick-start tourist activity as the Kingdom begins to emerge from the coronavirus lockdown, the Saudi Ministry of Tourism is launching a "Saudi Summer“ initiative with the slogan "tanaffas,“ which is Arabic for breathe.

The plans for the initiative, which aims to promote domestic tourism, were discussed during a virtual press conference on Wednesday. They include the implementation of strict safety protocols to protect tourists.

Tourism Minister Ahmed said the ministry is working on a series of reforms in a number of sectors to improve the tourism options available to people within the country.

"We are working toward political reforms, social reforms and economic reforms,“ he said, adding that a committee of ministers responsible for these sectors will meet four times a year to minimize the obstacles to achieving the tourism goals.

"The amount of work that is currently being done is humongous, and we will begin to reap the benefits of this labor within two or three years,“ Al-Khatib said.

Fahad Hamidaddin, the chief of investment, strategy and tourism marketing, said the ministry carried out an extensive survey on tourism about a month ago. This provided crucial information that is being