Saudi Tourism, Alibaba Cloud enter MoU to create seamless travel

The memorandum establishes the framework for a collaborative arrangement that will create a seamless visitor experience for Chinese tourists travelling to Saudi. The agreement is part of STA’s strategy to employ the latest technology to deliver superior traveller experiences.

Alibaba Cloud will also provide technical support to STA and help STA promote Saudi as a tourist destination to travelers in the Chinese market.

“As Saudi continues to develop its leisure tourism offering for local, regional and international audiences, STA is building a digital infrastructure which can provide the destination with a competitive edge and visitors with the best possible experience,” said Fahd Hamidaddin, CEO of STA.

“The recovery of the global tourism sector demands fresh thinking to overcome challenges exacerbated by the pandemic. By collaborating with Alibaba Cloud, we will break new ground in the regional tourism sector and position Saudi at the forefront of efforts to modernise the wider global tourism eco-system.”