Saudi Tourism and Emirates sign strategic tourism pact

Saudi Tourism and Emirates sign strategic tourism pact

The Saudi Tourism Authority (STA) and Emirates have signed an agreement to boost inbound tourism into Saudi Arabia and attract new segments of travellers across the airline’s extensive global network.

The new memorandum of understanding (MoU) aims to capitalize on the airline’s global network of over 120 cities to raise awareness and amplify the Saudi Arabian experience for leisure travellers to come and visit the Kingdom’s unique attractions.

The MoU was signed in the presence of Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority and Adnan Kazim, Emirates’ Chief Commercial Officer.

Adil Al Ghaith, Senior Vice President Commercial Operations, Gulf, Middle East and Central Asia, and Muhammad Bassrawi, VP of the Saudi Tourism Authority were the signatories of the MoU, at a ceremony in Riyadh.

Under the MoU, Emirates together with the Saudi Tourism Authority will explore opportunities to jointly collaborate on key initiatives to enhance the Kingdom’s global tourism competitiveness, including promotional activity and travel trade support across key global source markets to convert interest into bookings, sharing insights around market and customer trends, amongst other initiatives.

Through the strategic partnership the airline will also explore opportunities to align its schedules from key source markets in the Emirates network to its