Saudi Tourism Authority, Emirates sign strategic MoU to attract global travellers to Saudi Arabia

Saudi Tourism Authority, Emirates sign strategic MoU to attract global travellers to Saudi Arabia

RIYADH, 17th February, 2022 (WAM) -- The Saudi Tourism Authority (STA) and Emirates have signed a Memorandum of Understanding (MoU) to boost inbound tourism into Saudi Arabia and attract new segments of travelers across the airline’s extensive global network. The new agreement aims to capitalise on the airline’s global network of over 120 cities to raise awareness and amplify the Saudi Arabian experience for leisure travellers to come and visit the Kingdom’s unique attractions.

The Memorandum of Understanding was signed in the presence of Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority, and Adnan Kazim, Emirates’ Chief Commercial Officer. Adil Al Ghaith, Senior Vice President Commercial Operations, Gulf, Middle East and Central Asia, and Muhammad Bassrawi, VP of the Saudi Tourism Authority were the signatories of the MoU, at a ceremony in Riyadh. Also present at the signing were other senior executives from both organisations. The MoU underscores the importance of partnerships within the travel eco-system and the role different stakeholders play to support a more resilient recovery.