Saudi Tourism Authority wins ‘Best Stand for Doing Business’ award at ATM – Gulf Today

Saudi Tourism Authority wins ‘Best Stand for Doing Business’ award at ATM – Gulf Today

Officials after receiving the award at the Arabian Travel Market.

Gulf Today, Staff Reporter

The Saudi Tourism Authority (STA) has been honored with the prestigious "Best Stand for Doing Business" award at this year's Arabian Travel Market (ATM), held in Dubai. This recognition comes as the ATM celebrates its 31st edition with a record-breaking turnout of 2,300 exhibitors from 165 countries.

The award-winning stand, covering an impressive area of 1400 square meters and featuring a unique three-floor design, stood out as the only project from a Saudi entity opting for such an innovative configuration and unconventional design in the exhibitions industry. This bold design choice was executed by Buildup exhibitions and events solutions, a leader in creating engaging brand experiences.

Ziad Ghaloul, founder and CEO of Buildup, discussed the complexities and the visual appeal of the stand. "The design not only needed to look appealing but also had to overcome significant engineering challenges due to its multi-level nature," said Ghaloul.

He expressed his delight at the recognition, stating, "We are pleased that the Saudi Tourism Authority has received the award and we consider it a success for us and an appreciation for our commitment to standards of excellence and our ability to