Saudi tourism campaign sees phenomenal 277% surge in bookings amidst China’s enthusiastic response – Saudi Gazette

Saudi tourism campaign sees phenomenal 277% surge in bookings amidst China’s enthusiastic response – Saudi Gazette

Saudi Gazette reportJEDDAH — The Saudi Tourism Authority (STA) has launched its most extensive integrated travel campaign in China, titled 'Embark on a Journey of Discovery to Saudi,' at the Shanghai Bund Waterfront.This monumental event witnessed over 400 trade partners, media influencers, and the Chinese public engaging in an exploration of Saudi's diverse tourism offerings.The campaign commenced with a week-long Saudi Tourism Exhibition, showcasing the Kingdom's rich culture, heritage, and natural beauty on the Shanghai Bund waterfront from Nov. 17 to 23.The exhibition attracted over 80,000 visitors and featured immersive experiences, storytelling, and live performances.Apart from the on-site festivities, a series of Saudi experience films were launched on national TV and major Chinese digital platforms like Ctrip, Huawei, Mafengwo, and Tencent.These films, reaching over 500 million Chinese citizens, aim to captivate and connect with the Chinese audience.Destination experience videos, launched on Nov. 17, enable digital travelers to virtually visit scenes such as a traditional Bedouin tent with camel caravans, stargazing, historic sites like Diriyah and Al Masmak Fortress, and adventures in AlUla