Saudia ranked ‘Fastest Growing Airline Brand’ in the Middle East

Saudia ranked ‘Fastest Growing Airline Brand’ in the Middle East

The double-digit growth has resulted in SAUDIA being rated the ‘fastest growing airline brand’ in the Middle East.

Every year, the brand valuation consultancy Brand Finance® evaluates 5,000 of the ‘biggest brands’ and publishes approximately 100 reports, ranking brands across all sectors and countries.

In addition to formulating brand value, Brand Finance® also determines the relative strength of brands through a scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.

The airline’s latest achievement - fastest growing airline brand in the Middle East – reflects SAUDIA’s surge in brand performance, which is attributed to overall growth in its route network; expansion to new markets; growth in passenger numbers, and enhancements in the onboard product, lounges, and guest services.

New introductions include the opening of the world’s largest SkyTeam lounge,

SAUDIA’s AlFursan flagship lounge at Jeddah’s King Abdulaziz International airport; onboard chef service; and state-of-the-art IFE system with world-class connectivity.

SAUDIA Group’s Chief Marketing Officer, Mr. Khaled Tash spoke about delivering impact, which shines through in the ratings: “the airline’s brand is symbolic of the brand of the nation. With the tourism ecosystem flourishing and the number of visitors at an exceptional all-time high level, SAUDIA is well-positioned to continue accelerating as the wings of