Seera’s Almosafer launches new platform under partnership with Klook

Seera’s Almosafer launches new platform under partnership with Klook

Saudi travel company Almosafer, which is part of the listed , has teamed up with Asia's booking portal Klook to launch the first-ever holistic tours and activities platform in the Kingdom under the name Almosafer Activities. The platform will go live for distributors during the third quarter (Q3) of 2023, which begins in July, according to a press release. The new joint venture (JV) is a one-stop digital platform that is enhanced with end-to-end content and inventory management solutions supporting tourism and leisure activity merchants in Saudi Arabia. It also benefits distributors from across the world to provide a wide range of product offerings for travellers to, from, and within Saudi Arabia. Almosafer Activities will offer seamless booking experiences while connecting Saudi Arabia travellers to global platforms, starting with Klook. It further supports the tourism agenda of Saudi Vision 2030 by boosting inbound and domestic tourism. Small and medium-sized merchants in the Kingdom will benefit from the new portal which will grant exposure to more distribution channels. said: Meanwhile, said: Ahussain elaborated: For his part, said: Soong added: The JV follows the in early 2022 to establish the platform with the purpose of creating a holistic B2B marketplace for activities