STA launches Tourism Shapers to empower domestic private sector

STA launches Tourism Shapers to empower domestic private sector

RIYADH — The Saudi Tourism Authority (STA) has launched Tourism Shapers, a new initiative to support the learning and development of local travel trade partners in the tourism private sector.As Saudi Arabia continues to develop its destination offering for local, regional and international audiences, it is now more important than ever to enable and empower the private sector.“Across the Kingdom, we are seeing different types of small-to-medium sized businesses transform their working models and offering so that tourism is at the heart of their core product,” said Fahd Hamidaddin, CEO of the Saudi Tourism Authority.“Businesses are beginning to think differently about the future, recognizing the immense growth opportunities within the tourism sector and how they must adapt, evolve and innovate to meet the needs of their customer.”Tourism Shapers aims to not only support the growth of the tourism ecosystem, but to inspire small-to-medium sized businesses in Saudi Arabia to recognize the opportunities within the industry, so they can grow their business and their livelihood.The first-of-its-kind initiative began with a series of monthly