Thomas Cook India & SOTC ink MoU with Saudi Tourism Authority

Thomas Cook India & SOTC ink MoU with Saudi Tourism Authority

In an initiative to create visibility and inspire demand for Saudi, the MOU between Thomas Cook, SOTC and Saudi Tourism Authority intends to focus on content curation, product development and a joint marketing campaign across media platforms.

Thomas Cook India and SOTC’s product portfolio will extend across ready-to-book holidays and personalised programs across value tours, affordable luxury and premium holidays.

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Saudi is an unexplored and exciting new destination that offers much opportunity for the Indian traveller. We are delighted to collaborate with Saudi Tourism Authority to create visibility and awareness for the destination. Our aim is to provide our customers with distinctive Saudi experiences that appeal to our diversity of segments from families, couples, millennials/young professionals to our B-leisure segments.

Our unique omnichannel model is a significant advantage to this partnership - offering customers the choice and convenience of selecting their preferred mode of contacting us: via our holiday app, virtual holiday store, website, call centre or extensive retail network pan India.”

Mr. Daniel D’souza President & Country Head - Holidays, SOTC Travel said, “Traveller preferences have evolved in the new normal and our data indicates strong consumer