Travelers urged to ‘Rethink Summer’ in Saudi tourism campaign

Travelers urged to ‘Rethink Summer’ in Saudi tourism campaign

RIYADH: A tourism destination like no other, Saudi Arabia is enticing travelers to beat the heat this summer and discover the unique and diverse destinations of the Kingdom.

The Saudi Tourism Authority launched its ‘Rethink Summer’ campaign on Thursday urging “Don’t go far ... Visit Saudi.”

The authority brought together key partners in the government and the private sector at the launch event in Riyadh. It said the campaign is a result of efforts to unify visions, empower the private sector and put the final touches on the readiness of destinations, products, experiences, offers and packages provided.

“Together, we showcased a variety of unique summer vacation destinations for Saudis and friends around the world,” tweeted Minister of Tourism Ahmed bin Aqil Al-Khatib, who is also Chairman of the Board of Directors of the STA.

“Saudi Arabia is the fastest-growing destination worldwide today, with a proven capacity to host visitors from the world over, throughout the year. Building on this, we are pleased to launch the ‘Rethink Summer’ campaign to share the beautiful diversity of Saudi with the world, from the cool, green highlands, to the coasts of the Red Sea and Arabian Gulf.

“Entertainment events will be special and for