A pavilion where ideas meet – GulfToday

A pavilion where ideas meet – GulfToday

The Japan National Tourism organisation (JNTO) has opened its Dubai office on Monday, its first overseas office in the Middle East. “2022 is an important year for us, being the 50th anniversary of the establishment of diplomatic relations between Japan and the United Arab Emirates. By opening the JNTO Dubai office now, we aim to contribute to the further development of tourism exchange between Japan, the UAE, and the wider GCC,” says Tomoko Kikuchi, Executive Director of the JNTO Dubai Office. By 2030, Japan aims to attract 60 million visitors with a JPY 15 trillion consumption annually. The Middle East is a priority market for the organisation and a key focus in achieving this goal, with the opening of the JNTO Dubai office playing a major part in the efforts to attract more visitors from the region. The Japan Pavilion at Expo 2020 Dubai has been a key highlight of the event, with its architecture being a three-dimensional expression of Japanese origami combining traditional Arabesque and Japanese asanoha motifs, as well as a natural cooling system incorporating Arabic and Japanese techniques. A diverse range of Japanese content centered around the theme “Where ideas meet” is presented as an exciting exhibition