Abu Dhabi reignites tourism with an immersive destination experience at ATM 2022

Abu Dhabi reignites tourism with an immersive destination experience at ATM 2022

Guests were invited to explore Abu Dhabi’s unique experiences across nature, culture, leisure and entertainment in their own way, at their own pace, as the destination fully immersed visitors in the sights and sounds of the emirate. From the tranquil white sand beaches of Saadiyat, to the fine golden and red sand desert escape of Qasr Al Sarab; from the wonders of Louvre Abu Dhabi to the majestic Sheikh Zayed Grand Mosque; from the breath-taking garden city of Al Ain to the thrills of Yas Island. Abu Dhabi delivers thoughtful experiences that inspire international travellers, igniting the curiosity in all visitors, by inviting them to get to know all that Abu Dhabi has to offer – known and unknown.

Bringing life to the stand, visitors discovered Abu Dhabi’s announcements live; from the launch of Saadiyat’s new brand, showcasing its beauty as a leading beach, nature and cultural destination. To the unveiling of Abu Dhabi’s new ‘Summer Like You Mean It’ campaign, walking guests through the destination’s seasonal experiences and bringing the stars of the campaign to the fore with a guest appearance from the famous ‘F1 Granny’. To the revealing of the teams playing in the UAE’s first pre-season NBA games