Abu Dhabi’s ADCEB & Miral join hands to attract MICE groups to Emirate

Abu Dhabi’s ADCEB & Miral join hands to attract MICE groups to Emirate

Abu Dhabi Convention and Exhibition Bureau (ADCEB) has entered into a partnership with the region’s leading curator of magnetic experiences Miral to cement the emirate’s position as a top destination for meetings, incentives, conferences, and exhibitions (MICE), particularly for business events.

The partnership has resulted in the creation of the Abu Dhabi Convention and Exhibition Bureau and Miral Joint Business Event Fund, a first-of-its-kind fund that aligns with the Tourism Strategy of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).

According to the statement, it intends to synergize efforts with industry partners across different sectors aimed at attracting and generating larger meetings and inbound incentive groups to the emirate.

“When selecting a host city for any event activity, many factors come into play — accessibility, accommodation availability, venue capacity, meeting spaces, unique experiences, and, of course, budget. In Abu Dhabi, individually, there is a lot of competition, but collectively, we have a unique proposition to target niche groups where we can offer Abu Dhabi as a lucrative option to potential clients. Looking at Yas Island, with its increased hotel occupancy and venue availability, the island is now capable of hosting events of 500 delegates or more and is