Adceb, Miral team up to attract larger Mice groups

Adceb, Miral team up to attract larger Mice groups

Local News















ABU DHABI / WAM

Abu Dhabi Convention and Exhibition Bureau (Adceb) has announced a new partnership with Miral, Abu Dhabi’s leading curator of magnetic experiences, to strengthen the emirate’s position as a leading destination for Meetings, Incentives, Conferences and Exhibitions (Mice), specifically targeting business events with more than 500 attendees.

The partnership has resulted in the creation of the Abu Dhabi Convention and Exhibition Bureau and Miral Joint Business Event Fund, a first-of-its-kind fund that aligns with the Tourism Strategy of the

Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to synergise efforts with industry partners across different sectors aimed at attracting and generating larger meetings and inbound incentive groups to the emirate.

Putting full force behind their bidding efforts, both Aceb and Miral’s sales and marketing teams will pitch the emirate as a leading Mice destination, locally, regionally and globally.

Leveraging stakeholder international brand hotel connections and a network of sales teams, they will join forces to strengthen sales and marketing activities, such as hosting familiarisation trips, site inspections, sales calls and hosting clients’ event to promote Abu Dhabi.

With global destinations increasingly bidding and attracting