Dubai Summer Surprises Gears Up for an Exciting 24th Edition

Dubai Summer Surprises Gears Up for an Exciting 24th Edition

Another edition of the Dubai Summer Surprises (DSS) is finally here! Back for its 24th year, the annual retail celebration will feature 10 weeks of sensational shopping, food, fun and festivities, super promotions, epic giveaways and fountain shows plus much more with daily activities taking place across the city from 1 July to 4 September.

Over the years, DSS has put Dubai firmly on the global shopping and tourism map. Not only is it widely considered the number one family summer destination for residents and visitors from around the region and beyond, but it also showcases the very best of what Dubai's hospitality, hotel, restaurants, entertainment and retail sectors have to offer. This year's fun packed Calendar of Events was officially announced on 27 June at a prestigious media event held at The View on Palm Jumeirah, the newly opened 52nd floor observation deck that gives a bird's eye view of the city, including many of the great venues participating in DSS.