Dubai’s Emirates signs MoU with South African Tourism Board to boost visitor arrivals

Dubai’s Emirates signs MoU with South African Tourism Board to boost visitor arrivals

Dubai carrier Emirates and the South African Tourism Board have signed a memorandum of understanding (MoU) to jointly promote tourism. The agreement aims to boost visitor arrivals and inbound traffic to South Africa from key markets across the Emirates network. Under the MoU, Emirates will look into ways to promote South Africa and encourage travellers to visit the country’s many attractions throughout its network of over 130 locations. Meanwhile, the South African Tourism Board will also collaborate closely with Emirates to assist travel trade partners and tour operators across the airline’s network in developing and promoting itineraries, introducing special packages and promotional giveaways, and encouraging incentives, among other marketing initiatives. Both companies will also look at collaborating on combined advertising and marketing efforts, as well as familiarisation programmes for tourism industry and media professionals in South Africa. Emirates will also support the transport of South African Tourism’s marketing collaterals to select destinations in its network. The MoU was signed by Badr Abbas, Emirates’ senior vice president Commercial Operations for Africa, and South Africa Tourism Board’s acting CEO Themba Khumalo in the presence of Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive, Emirates Airline Group, and Minister of Tourism