Etihad travellers can earn perks for going green in the air and on the ground – The National

Etihad travellers can earn perks for going green in the air and on the ground – The National

Etihad frequent flyers will be awarded loyalty points and “green tier” status if they offset emissions from their flights, cars and homes as part of the airline’s efforts to improve its sustainability credentials.

Amid growing scrutiny of the global aviation industry’s environmental impact, Etihad said on Wednesday that it will roll-out the programme in January, and claims it is the world’s first airline to introduce a loyalty programme that rewards customers for minimising their carbon footprint in the air and on the ground.

“Empowering our members to offset their personal travel or shopping in a sustainable way, and be rewarded for it, gives the Etihad sustainability programme even more weight,” said Tony Douglas, group chief executive at Etihad Aviation Group.