Inside Dubai’s tech-savvy Rove Hotels – ITP.net
Inside Dubai’s tech-savvy Rove Hotels – ITP.net
Rove Hotels, a joint-venture company from Emaar Properties and Meraas, has captured some of the hottest corners in the UAE real estate market, from being the only hotel within the Expo 2020 Dubai complex to a hotel right on La Mer beach in Dubai.
The brand creates no-frills, functional hotels, but the locations of their properties are on par with their five-start peers. To offer competitive prices on prime property, the brand relies on building efficient infrastructure and integrating technology as key means of keeping costs down.
Paul Bridger, the chief operating officer at Rove Hotels sat down with Arabian Business to discuss the brand’s strategy, expansion plans, and what role technology plays in their business.
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