Japan to open tourism promotion office in Dubai

Japan to open tourism promotion office in Dubai

DUBAI- Japan National Tourism Organisation (JNTO) is establishing an office in Dubai this year, as part of its strategic efforts to achieve the Japanese government's goal of welcoming 60 million international visitors by 2030.It is JNTO's first office to open in the Middle East, and will be a focal point for the organisation's promotional efforts in showcasing Japan as a preferred travel destination for residents in the region.As part of its promotional efforts for 2021, JNTO will exhibit at the Middle East's largest tourism exhibition; Arabian Travel Market Hybrid (ATM 2021).ATM will take place in Dubai from May 16-19, and then on a virtual platform from May 24-26. A key objective for JNTO at these events will be the generation of awareness amongst the Middle East region's leading travel and media professionals. It will highlight Japan's unique and diverse tourist attractions, that have been collectively assembled under the promotional banner of "Japan. Endless Discovery." JNTO President Satoshi Seino said: "JNTO is proud to open an office in Dubai this year, which will be the first such office to open in the whole Middle East by JNTO.Japan is a country with a long history, abundant nature and a unique culture. We