My Emirates Pass returns for 2021 to bolster Dubai tourism rebound

My Emirates Pass returns for 2021 to bolster Dubai tourism rebound

Emirates on Monday announced it is expanding its initiative that turns a boarding pass into a leisure membership card as part of Dubai's plan to see its tourism sector rebound after coronavirus.

The return of My Emirates Pass will give passengers deals and discounts in more than 450 restaurants, leisure destinations and retail outlets across UAE.

Emirates said the pass has been extended this year giving customers even more chances to explore UAE for less.

Airline initially intends to offer premium economy as spot upgrades for its customers on a discretionary basis

Emirates' customers flying to and through Dubai until September 30 can take advantage of the exclusive offers by simply presenting their Emirates boarding pass and a valid form of identification at any of the participating outlets.

My Emirates Pass gives customers up to 50 percent off in over 300 restaurants across the country and in over 35 spas in hotels. The Emirates boarding pass also unlocks offers at many tourist attractions including Atlantis Aquaventure and At the Top Burj Khalifa.

The full list of participating outlets can be found here: emirates.com/myemiratespass

The announcement comes just a few weeks after Emirates said it was launching a multi-million dollar advertising campaign to tell the world that Dubai