Reasons to be cheerful for MENA’s travel industry

Reasons to be cheerful for MENA’s travel industry

In these uncertain times for the travel and tourism and industries, there does seem to be light at the end of the tunnel. As well as the recent changes in the UK’s red to amber listing for the UAE, and the easing of travel restrictions for those who are double vaccinated, a recent Euronews poll showed that seven in 10 Europeans were intent on travelling for holidays this year – with around half of those looking to travel beyond their own borders. This bodes well for the sector, and for the hosts of major events like the upcoming Expo 2020 Dubai, as Europeans will no doubt be keen to enjoy some autumn and winter sunshine after another year in which opportunities to travel were often limited.

Based on the finding of our survey – conducted by Redfield & Wilton Strategies with 6,000 people from across Germany, France, Spain and Italy – we know that people want to travel, and that they want to travel safely. Four in five Europeans say they would willingly carry vaccine passports to enter another country. Now, as the numbers of double vaccinated would-be-travelers continue to increase, there is a pent-up demand to go beyond national borders.