VisitBritain launches GBP10m global tourism campaign in Dubai

VisitBritain launches GBP10m global tourism campaign in Dubai

VisitBritain’s ‘Welcome to Another Side of Britain’ campaign was launched in Dubai, on Wednesday, February 9. The launch hosted by Dame Judith Macgregor, chair of the British Tourist Authority, and Tricia Warwick, VisitBritain director for Asia Pacific, Middle East and Africa (APMEA), was in support of a wider programme for UK National Day, on February 10, at Expo 2020 Dubai. The GBP10m campaign is showcasing Britain’s cities, which have been hit hard by the pandemic and absence of international visitors, and encouraging travellers to explore them. It highlights major events taking place this year that are set to be global tourism draws, including HM The Queen’s Platinum Jubilee, the Birmingham 2022 Commonwealth Games and ‘Unboxed,’ a cultural festival. British Tourist Authority chair Dame Judith Macgregor said: “The GCC is a very important inbound tourism market for the UK and we know there is pent-up demand for travel. As well as offering messages of welcome and reassurance, we are shining the spotlight on Britain’s vibrant and diverse cities. Telling the stories of our renowned heritage with a modern twist, profiling our buzzing contemporary culture and innovative food and drink scene, we are showing that Britain is full of fresh and exciting