27K unique conversions every day: Here’s how travel brand Wego achieved a remarkable feat

27K unique conversions every day: Here’s how travel brand Wego achieved a remarkable feat

Dubai, UAE: Customer engagement and retention specialist WebEngage has released a case study, shedding light on strategies and technologies that enabled the global travel marketplace Wego to achieve an outstanding conversion rate. Wego has registered a 20X increase in email open rates and 27,000 unique conversions every day. These figures have significant implications for the travel industry, where the average conversion rate for email is around a measly 4.7%.(1) In the case study, WebEngage illustrated, in detail, how data, push notifications, and personalization strategies led to Wego’s remarkable feat.

One look at the travel and tourism landscape, and you will notice fierce competition among aggregators. Competition begets dynamic price points, leading to a lack of loyalty among customers. Less conversion naturally impacts sales, undermining the brand’s ability to offer the best possible prices in subsequent campaigns. Thus begins a vicious cycle. Conversely, a virtuous cycle would involve optimizing operations, engaging customers effectively, earning loyalty, enhancing sales, and offering industry-best prices. Wego’s association with WebEngage was rooted in this objective.

How Wego achieved conversion

Wego has a strong focus on users in MENA and the Asia-Pacific and holds the number 1 rank in travel bookings in the KSA. Following the pandemic-induced decline in international