Arabian Travel Market 2023 to make Net Zero pledge

Arabian Travel Market 2023 to make Net Zero pledge

- Official theme to provide a platform for the ME travel and tourism community to share sustainable insight and develop a cohesive plan to achieve net zero

- Global travel & tourism industry accounts for up to 11% of the world’s carbon emissions

Arabian Travel Market (ATM), the leading travel and tourism event for inbound and outbound tourism professionals throughout the Middle East, has announced that ‘Working Towards Net Zero’ will be its official theme for ATM 2023, which takes place at the Dubai World Trade Centre on 1-4 May.

RX (Reed Exhibitions), the organiser of ATM, will celebrate its 30th annual event by unveiling a dedicated sustainability pledge, not only to make the ATM 2023 event more sustainable but to announce 30 long-term goals as ATM works towards net zero in line with the RX Global pledge.

Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “If the UAE and the wider Middle East are to achieve their net zero ambitions, the travel and tourism industry will play a vital role, given its share of regional economic activity and of course its growth potential.

“With COP27 being held in Sharm El Sheikh this year and COP28 in Dubai in 2023, it is essential that hotels,