Cendyn to power TIME Hotels’ CRM and guest loyalty programmes

Cendyn to power TIME Hotels’ CRM and guest loyalty programmes

- Cendyn’s eInsight CRM and eLoyalty Premium solutions to drive guest loyalty and provide personalised one-to-one communications for UAE-headquartered hospitality company

Dubai, United Arab Emirates: US-headquartered Cendyn, a catalyst for digital transformation in the hospitality industry, has announced that it has been selected by TIME Hotels to power their CRM and guest loyalty programmes, across their portfolio of properties in the UAE and beyond.

Having already used Cendyn’s award-winning content management system (CMS), TIME Hotels chose Cendyn to help them achieve greater guest personalisation, through enterprise marketing automation and guest intelligence.

“By layering Cendyn’s industry-leading eInsight CRM and eLoyalty platforms on top of our existing CMS, we can now begin to unlock invaluable insights into the unique preferences of each guest, enhance the capabilities of our loyalty program, and create enhanced experiences throughout every touchpoint of the guest journey,” commented Mohamed Awadalla, CEO of TIME Hotels.

Cendyn’s CRM platform collects and organises data from multiple sources into a rich guest profile that provides a 360-degree view into each guest’s interests and behaviour. With the CRM’s ability to provide automation, segmentation, and extensive reporting, TIME Hotels can now use these insights to drive revenue and create personalised communications for specific audiences based on past stay