Crayon Data and TBO.com partner to bring personalized travel experiences to the banking industry

  • Date: 07-Jun-2023
  • Source: Zawya
  • Sector:Tourism
  • Country:UAE
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Crayon Data and TBO.com partner to bring personalized travel experiences to the banking industry

Dubai: Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore with a presence in Asia, the Middle East, and Africa, announced its partnership with TBO.com, a global travel distribution platform.

Together, Crayon Data and TBO.com will empower financial providers to create personalized travel experiences for their customers. Crayon Data’s flagship platform, maya.ai, powered by patented algorithms and Machine Learning (ML), generates simple, easy-to-understand, and relevant insights based on non-PII consumer data. These AI-led insights help enterprises transform customer engagement via hyper-personalization.

Commenting on the partnership, Suresh Shankar, CEO & Founder of Crayon Data, said, “The global Travel & Tourism market is expected to reach AED 3.139 trillion (USD 854.8 billion) by 2023, with online channels projected to account for 74% of the revenue by 2027. With TBO.com, we hope to create a world where hundreds of millions of banking customers discover highly personalized travel experiences based on data insights from their behaviour and preferences. And book the same, using the world’s largest B2A travel portal. Customers will also have access to the best value across millions of flights, hotels, and dining options.”

TBO’s rich inventory of 1 million+ suppliers, including flights, hotels, dining, and events will complement maya.ai’s modular