Dubai diversifies approach to attract more tourists, taps new markets

Dubai diversifies approach to attract more tourists, taps new markets

Dubai overnight visitors jump 134% to 11.4m in the first 10 months of 2022

The number of overnight visitors to Dubai in the first 10 months of 2022 more than doubled, driven by a strong inflow of tourists from India, Oman and Saudi Arabia. — File photo

Published: Thu 15 Dec 2022, 4:45 PM Last updated: Thu 15 Dec 2022, 4:46 PM

Dubai has diversified its approach to attract more tourists and tapped 82 different markets this year which is a record number, said Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing.

The emirate is working on not just the products but the pricing as well as timing to ensure that the tourists are well catered in terms of their budgets and requirements, he said.

“When the rest of the world is still recovering from Covid-19, we have been able to see success in our numbers despite Chine still not being back to its full potential. We have diversified our approach and this helped us to tap new markets,” said Kazim while speaking at Skift Global Forum East which concluded in Dubai on Thursday.

The number of overnight visitors to Dubai in the first 10 months of 2022 more than doubled, driven by a