‘Dubai makes even luxury travel affordable’: Tourism body CEO says city is now a year-round destination

‘Dubai makes even luxury travel affordable’: Tourism body CEO says city is now a year-round destination

Dubai is basking in the glow of record-breaking tourism numbers this year, having welcomed 8.55 million international visitors from January to June 2023. Even the summer season has not deterred tourists as the city has evolved into a year-round destination, according to a top official.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), told Khaleej Times in an interview that the city's multifaceted appeal caters to travellers of all preferences and means. Its diverse offerings significantly bolster Dubai's allure as an all-season tourist spot, including the summer months, he added.

“Dubai’s rich offering makes even luxury travel affordable, with a host of options for budget- conscious travellers ranging from discounted stays at luxury hotels to fine dining experiences. In fact, Dubai provides mid-range hotels that match the service and amenities of many prominent full-service hotels around the globe, further enhancing the destination’s appeal for those in search of value for money during their stay, without compromising on the quality of the overall experience.”

The first half of 2023 marked the industry’s best ever first half performance. “People are drawn to Dubai due to a combination of its unique and cosmopolitan lifestyle, its high level of safety, the ease of access