Emirates inks MoUs to boost tourism in Malaysia, Turkey; A350 network expanded

Emirates inks MoUs to boost tourism in Malaysia, Turkey; A350 network expanded

UAE – Mubasher: Air travel giant Emirates has signed Memorandums of Understandings (MoUs) with Tourism Malaysia, Türkiye Tourism Promotion and Development Agency (TGA), and the Abu Dhabi Chamber of Commerce. The three MoUs were signed on the first day of the Arabian Travel Market (ATM), which is taking place between 6 and 9 May 2024 at the Dubai World Trade Centre (DWTC), according to the Emirates News Agency (WAM). The recent agreements reflect Emirates’ commitment to attract more travellers across its network of over 140 destinations to experience the sights, culture and attractions of each destination, as well as supporting travel opportunities for Emirati companies and small- and medium-sized enterprises (SMEs). Booting tourism in Malaysia Under the signed MoU, Emirates and Tourism Malaysia will collaborate to promote tourism and increase visitor traffic to Malaysia from the airline’s global network. Both entities will explore joint advertising and tactical campaigns. Additionally, Emirates will organise familiarisation trips from key markets in the Gulf and the Middle East to Malaysia, aiming to raise awareness and stimulate demand. Orhan Abbas, Far East Senior Vice President of Commercial Operations at Emirates, commented: “For over three decades, we’ve been serving Malaysia with world-class service and industry-leading products,