Ford celebrates original 1966 Bronco with new Bronco edition

Ford celebrates original 1966 Bronco with new Bronco edition

- For 2023, the entire Bronco® family will expand with the offer Heritage Limited Edition model as a tribute to the original Bronco vehicles that roamed the trails more than a half-century ago

- Classic design elements such as an Oxford White-painted roof, grille and wheels and Bronco script fender graphics are 1966 Bronco-inspired cues with a modern flair

Dubai, United Arab Emirates – Bronco® brand is taking trail riders to their off-road roots with the introduction of the 2023 Bronco Heritage Limited edition.

The special-edition model will be available in the iconic Bronco four-door. Ford will build just 1,966 units of each Heritage Limited Edition model to commemorate the year the original Bronco debuted.

“Bronco captivated America in the mid-’60s with its rugged style and uncompromising off-road agility, a legacy that is still prevalent today,” said Mark Grueber, Bronco marketing manager. “With these new Heritage Limited edition, we’re paying respect to Bronco’s roots with nods to some of the signature design cues from the first-generation vehicle, while continuing to build the Bronco Brand with more special editions that our customers want.”

1960s Bronco styling meets modern capability

Bronco Heritage model is highlighted by a two-tone paint job that includes signature Oxford White accents including the