From nature to culture: Germany woos Mideast travellers at Arabian Travel Market

From nature to culture: Germany woos Mideast travellers at Arabian Travel Market

- 13 German partners co-exhibited at the ATM along with five local tourism boards, two airports, four hotels, and more.

Dubai, UAE – The German National Tourist Board (GNTB) has hailed 16 consecutive years of Arabian Travel Market (ATM) attendance, following the annual event’s most recent iteration, which ran from 1 to 4 May at Dubai World Trade Centre. Having exhibited at the show since 2007, the GNTB brought 13 partners for this year’s show and highlighted three of its most popular campaigns, taking the opportunity to maximise visibility and business opportunities in the GCC.

This year’s ATM saw Germany showcase its ‘Embrace German Nature’ campaign, spotlighting natural landscapes and activity holidays; ‘Historic Modern Germany’, which promotes cultural heritage and 51 UNESCO World Heritage sites; and its ‘Feel Good’ sustainable travel campaign emphasising how to enjoy an eco-friendly holiday in Germany.

Elsewhere, GNTB successfully endorsed its narrative ‘Germany Simply Inspiring’, which highlights the country's positive image among a global audience.

“This is the 16th consecutive year we’ve participated in this larger-than-life event and, as always, we are delighted to have promoted Germany’s immaculate tourism choices to the GCC market, through our diverse travel campaigns,” said Yamina Sofo, Director at the German National Tourist GCC