German National Tourist Board to focus on sustainable inbound tourism at ATM 2023

German National Tourist Board to focus on sustainable inbound tourism at ATM 2023

- Over 404,700 arrivals generating more than 1.1 million overnight stays by GCC guests in 2022 a 117.6% increase over 2021

- GCC best performing inbound tourism market in Asia & Australasia

Dubai, United Arab Emirates: The German National Tourist Board (GNTB) presented a campaign update today (Monday 1st May), for their vision of ‘Making Tourism More Sustainable’ to GCC travel professionals at Arabian Travel Market (ATM) 2023.

Under the slogan, ‘Germany, simply inspiring’, GNTB is focusing on the sustainable related aspects across a number of tourism segments, which include:

Embrace German Nature, highlighting natural landscapes and activity holidays; Historic Modern Germany, promoting cultural heritage and 51 UNESCO World Heritage sites, with a spotlight on traditions and customs of rural regions. And thirdly, their Feel Good - Sustainable Travel in Germany campaign, emphasising how to enjoy an environmentally friendly holiday in Germany.

“We aim to make a meaningful contribution towards climate change mitigation, supporting Germany’s commitment to net zero, as well as driving increasing numbers of environmentally aware, inbound GCC tourists,” said Yamina Sofo, Director at the German National Tourist GCC Office (GNTO GCC), an affiliate of the German National Tourist Board (GNTB).

“We want to present Germany as an all-year-round destination, that is not only