Global Hotel Alliance reports record 2023

Global Hotel Alliance reports record 2023

- Highest ever loyalty revenue of US$2.3 billion, up 68% versus 2022

- International stays contribute 60% of revenue, with the UAE being under the top 5 most popular destinations

- Repeat stay revenue reaches US$1.4 billion, up 60%

- US top feeder market for GHA hotels contributing $268 million, over 10% of revenue

- GHA DISCOVERY website and app bookings double, as do DISCOVERY Dollar redemptions

- Further growth expected in 2024, as GHA celebrates its 20th anniversary, with January already trending at 15% over 2023

Dubai, UAE: UAE-headquartered Global Hotel Alliance, the world’s largest alliance of 40 independent hotel brands, which this year celebrates its 20th anniversary, has reported record 2023 results, with every key performance metric hitting an all-time high.

Total room revenue of the GHA DISCOVERY loyalty programme, shared by all brands and their collective 800 hotels, reached US$2.3 billion, surpassing 2022 by more than US$1 billion. This reflects the growth and engagement of the loyalty member base, which crossed the 25 million mark in 2023 and achieved 2.7 million new member enrolments for the year compared to 1.6 million in 2022.

Repeat stay revenue surpassed the billion-dollar mark for the first time, increasing 60% year-on-year to US$1.4 billion, while hotel cross-brand revenue jumped