Global Hotel Alliance’s room revenue up 68% in first nine months of 2022 on travel rebound – The National

Global Hotel Alliance’s room revenue up 68% in first nine months of 2022 on travel rebound – The National

Global Hotel Alliance, the world’s largest group of independent hotel brands, reported a 68 per cent increase in room revenue in the first nine months of the year compared with the same period in 2021, reaching 84 per cent of pre-pandemic levels.

Total revenue generated by the 22 million members of its GHA Discovery loyalty programme reached more than $900 million as the travel industry continues to recover from the coronavirus pandemic’s impact, UAE-based GHA said.

"A combination of higher average rates and a 20 per cent increase in average length of stay globally from January to September versus the same period in 2021, driven by pent-up demand for leisure travel being unleashed, have contributed to the performance boost," the alliance said.