Interview: Dubai’s Udrive CEO bets on “generational shift” with Saudi launch

Interview: Dubai’s Udrive CEO bets on “generational shift” with Saudi launch

Prior to 2017, tourists and residents seeking to rent cars in Dubai had little choice but to pay hefty deposits and sign extended paperwork with a car rental agency before they could take to the streets. The late 2016 launch of Udrive, a “per-minute” and daily car-sharing service, created a fully digitised car rental option in the market that involved minimal friction and no deposits.