JA Resorts & Hotels continues to lead in sustainable hospitality at 30th annual Arabian Travel Market

JA Resorts & Hotels continues to lead in sustainable hospitality at 30th annual Arabian Travel Market

Dubai, United Arab Emirates – Leading homegrown hospitality brand from the United Arab Emirates, JA Resorts & Hotels, is reaffirming its commitment to pioneering industry-wide sustainability solutions with an influential presence at the 30th annual Arabian Travel Market (ATM).

In line with ATM’s theme of ‘Working Towards Net Zero’, the Emirati hotel icon is excited to be showcasing the large-scale success of its ongoing eco-friendly initiatives that continue to bring green tourism to the forefront of its operations across the Middle East and Indian Ocean. Guests can visit the group’s ATM stand at Dubai World Trade Centre until 4th of May.

Using a holistic approach to sustainability, JA Resorts & Hotels engages its employees, guests, and local communities in efforts to reduce its carbon footprint. JA The Resort – the brand’s iconic flagship destination – plays a significant role in supporting the development of new solutions, with cutting-edge ideas being tested across its three on-site hotels before being implemented across the company’s wider portfolio. The one-million-square-feet experiential resort has also led the way to provide training on sustainability to several global hotel chains, whilst continuing to maintain its reputation as ‘Dubai’s Most Sustainable Five-star Resort’.

Commenting on the brand’s dedication to eco-conscious policies