Malaysia targets 16.1mln tourist arrivals in 2023

Malaysia targets 16.1mln tourist arrivals in 2023

Malaysia, which recorded 88,534 tourist arrivals from the Middle East in 2022, is promoting the latest destinations for shopping, family fun, eco-adventure, honeymoon and luxury holidays at its 29th attendance at the Arabian Travel Market.

In 2023, Malaysia is targeting welcoming 16.1 million international tourist arrivals (300,000 tourists from the West Asia) and generate RM49.2 billion (AED41.1 billion, $11.19 billion) in tourist receipts.

Since its full reopening of international borders, Malaysia has recorded a total of 10.07 million tourist arrivals and RM28.2 billion (AED23.5 billion) in tourist receipts in 2022, surpassing its initial target of 9.2 million international tourist arrivals.

Strong delegation

As in previous years, ATM, which got under way in Dubai on May 1, sees the participation of a strong Malaysian delegation from 76 organisations comprising hotels and resorts, travel agents, tourism products owners, representatives from various state governments, including Langkawi Development Authority (LADA), Penang Global Tourism, Sabah Tourism Board, Sarawak Tourism Board, Tourism Melaka, Tourism Pahang, and Tourism Johor.

The Malaysian delegation is led by Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts & Culture Malaysia. The mission aims to reinstate and enhance the commitment to establishing good tourism cooperation, engaging in future collaborations, and cooperation with the travel and tourism