Musafir.com partners with AlUla to promote tourism

Musafir.com partners with AlUla to promote tourism

Musafir.com, a leading online travel agency in the UAE, has signed an agreement with the Royal Commission of AlUla (RCU) aiming to promote the destination to tourists from the UAE to AlUla.

The memorandum of understanding (MoU) was signed at Arabian Travel Market 2023 between Melanie De Souza, Executive Director, Destination Marketing at RCU and Sachin Gadoya, CEO and Co-Founder of musafir.com.

Gadoya said: “AlUla, the World’s Masterpiece, is one of the oldest cities in the Arabian Peninsula with massive tourism potential. The fact that it received close to 185,000 visitors in 2022 speaks volumes about the level of interest among tourists to explore this unique destination and its UNESCO World Heritage site. With Musafir.com's expertise in travel planning and the Royal Commission for AlUla's commitment to preserving the region's heritage, this partnership promises to offer visitors a truly authentic experience of Saudi Arabia's fascinating history and culture.”

“AlUla is ready to receive up to 250,000 visitors in 2023, the majority of which will come from neighbouring nations. As part of the agreement, musafir.com will promote holiday packages to AlUla with the objective of growing the profile of AlUla as a destination. Musafir.com will collaborate on various promotional and marketing initiatives to increase