New deals signed at ATM 2023 to strengthen tourism sector – Gulf Today

  • Date: 05-May-2023
  • Source: Gulftoday.ae site:gulftoday.ae
  • Sector:Tourism
  • Country:UAE
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New deals signed at ATM 2023 to strengthen tourism sector – Gulf Today









Visitors busy at a stand during the Arabian Travel Market 2023 in Dubai.







Sajjad Ahmad,

Deputy Business Editor



Arabian Travel Market 2023 has attracted a massive response during the last four days. The final day of the exhibition saw various agreement signing between different participating bodies.





Global and regional organisations strengthened their business connections by entering new partnerships to drive the growth of world’s tourism and hospitality sectors.





Emirates has signed two Memorandums of Understanding (MoUs) on the final day of the Arabian Travel Market (ATM) with the aim of boosting tourism in Bahrain and Zambia.





The airline will support Bahrain’s new four-year strategy for tourism, which aims to attract 14.1 million tourists by 2026. Emirates currently operates 21 weekly flights to Bahrain on its Boeing 777, offering travellers convenient schedules via Dubai.





Emirates and the Bahrain Tourism and Exhibition Authority will explore opportunities to expand the Kingdom’s appeal in key