No escape for Dubai from global tourism slump, says ex-Jumeirah senior exec

No escape for Dubai from global tourism slump, says ex-Jumeirah senior exec

The global hospitality industry, including the UAE, has experienced the “greatest halt in operations in living memory”.

That's according to Robert Swade, former chief operating officer of Dubai-headquartered Jumeirah Group and founder of Maze, a new global hospitality advisory firm.“There is no doubt tourism will continue to be affected by the Covid pandemic, and sadly Dubai will not be untouched,” Swade told Arabian Business.

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“The industry is under huge stress at the moment and the focus is naturally on survival.”

London-based Maze was founded this month with the aim of helping the hospitality industry to build more profitable and purposeful business models and to advise on the future growth of the sector.

The Maze board reads like a ‘who's who' of former Dubai tourism executives, including ex-Jumeirah directors Alison Broadhead and Alison