Petal Ads demonstrates its diverse targeting capabilities at the Arabian Travel Market 2023

Petal Ads demonstrates its diverse targeting capabilities at the Arabian Travel Market 2023

DUBAI, UAE/PRNewswire/ -- Petal Ads, a leading advertising platform by Huawei, is participating in the 30th edition of Arabian Travel Market.

The leading global event for the inbound and outbound travel industry in the Middle East will take place in Dubai on 1 to 4 May. Huawei's team of experts will demonstrate the unparalleled capabilities of Petal Ads, particularly in effectively targeting the rapidly growing outbound travel markets of China and Russia.

As China has reopened its borders after three years, Chinese travelers are returning to their favorite destinations. This year, Chinese outbound travel is predicted to recover approximately two-thirds of 2019 levels, with around 110 million border crossings. In 2024, 170 to 180 million border crossings from mainland China are anticipated, surpassing the 2019 benchmark.

China's smartphone usage is also on the rise. In 2022, the number of users surpassed one billion, and smartphones have become a vital component for communication, entertainment, commerce, and travel. People use their smartphones to discover travel destinations, book accommodation and transportation, and plan activities prior to departure, as well as for navigation, language translation, and obtaining information about local attractions while traveling.

Additionally, Connected TV has become a rising trend in China, with an All-Scenario Ad Display