RTA rolls out in-car interactive screens for enhanced customer travel experience of taxi riders

RTA rolls out in-car interactive screens for enhanced customer travel experience of taxi riders

Dubai’s Roads and Transport Authority (RTA) launched today, Tuesday 19th March, an innovative project aimed at bringing happiness to taxi riders in the emirate. It involves the introduction of 4,500 state-of-the-art interactive screens that provide passengers with a diverse array of premium lifestyle, news, entertainment, offers, and promotions on the go.

The initiative follows a very successful pilot of the in-car interactive digital screens across 250 taxis, by RTA in 2022 in collaboration with the e-hailing taxi solution provider Hala, and passenger experience company Binary Media. The project was officially inaugurated through a formal signing ceremony event attended by Ahmed Bahrozyan, CEO of Public Transport Agency at RTA; Khaled Nuseibeh, Chief Executive Officer at Hala; and Santosh Sarma, Co-Founder and Chief Executive Officer at Binary Media.

Ahmed Bahrozyan, CEO of the Public Transport Agency at RTA expressed his delight with the launch of this initiative that aims to raise the happiness and satisfaction of taxi riders. “Hala has been at the forefront of introducing innovative initiatives to offer convenience and comfort to its customers across Dubai.

“We are delighted to collaborate with Hala and Binary Media to deliver an immersive travel experience that offers curated informational and entertaining content during a customer’s commute,”