Sharjah displays futuristic tourism technologies at ATM 2023, paving way for next-generation travel

Sharjah displays futuristic tourism technologies at ATM 2023, paving way for next-generation travel

- Visitors experienced Sharjah's most iconic attractions coming to life at ATM 2023 through augmented reality

Sharjah: The emirate of Sharjah displayed its visionary approach to the tourism industry at the Arabian Travel Market (ATM) 2023, showcasing the future of tourism in the region and beyond. Sharjah pavilion at the event demonstrated cutting-edge technologies and groundbreaking concepts, offering a compelling glimpse into the emirate's tourist destinations.

Run by Sharjah Commerce and Tourism Development Authority (SCTDA), with the participation of 20 government and private entities, the Sharjah pavilion featured various destinations and a range of tourism experiences. Visitors, including representatives from travel companies, agencies, and ministries, as well as hospitality and entertainment investors, were all drawn to the innovative display of the booth.

Standout features of Sharjah's participation at ATM 2023 included "Shj AI Guide - Robot" with interactive technology that offered information, pictures, and promotional videos of events, activities, and tourist attractions in the emirate. Communicating with voice and touchscreen commands, in both Arabic and English, the robot provided an engaging and immersive experience, helping visitors to explore the region's unique offerings.

Another showcase at the pavilion was the Sharjah Formula 1 high-speed team boats to promote the "Sharjah World Championship Week," one of