Sharjah’s cultural tourism model comes in for praise

Sharjah’s cultural tourism model comes in for praise

Sharjah International Travel and Tourism Forum organises a session themed Emerging Niches in Technology & Architecture

Speakers at the panel discussion in Sharjah. - Supplied photo

Published: Thu 24 Nov 2022, 5:06 PM

The role of technology in tourism in making tourism more sustainable and robust was the focus during a panel discussion titled ‘Emerging Niches in Technology & Architecture’ — at the 9th edition of the Sharjah International Tourism and Travel Forum 2022, organised by the Sharjah Commerce and Tourism Development Authority (SCTDA) at the Sharjah Expo Centre.

Dr. Jerry Kolo, Professor of Urban Planning & Program Academic Coordinator, MUP. - Supplied photo

Starting the discussion Dr. Jerry Kolo, Professor of Urban Planning & Programme Academic Coordinator, MUP, stated that although Sharjah is known for its hospitality, sometimes it’s not always that easy to get this message out to the world. He explained having robust and resilient tourism and creating experiential travel to the city was essential to building a sustainable industry. Expanding on this he mentioned that the emotional and social intelligence of tourists and locals had changed over the years and although technology has helped to make things easier and sometimes more exciting for travellers, the bottom line was identifying stakeholder roles,