Sheikh Mohammed launches the UAE’s first federal domestic tourism campaign

Sheikh Mohammed launches the UAE’s first federal domestic tourism campaign

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, launched the first federal domestic tourism campaign titled "World's Coolest Winter“ on Saturday, December 12.

The 45-day campaign overseen by the Ministry of Economy along with local tourism entities and supported by the UAE Government Media Office will encourage the residents and citizens to explore major landmarks and attractions across all the emirates in UAE.

Sheikh Mohammed said that promoting the UAE as a single tourist destination with diverse attractions and experiences will boosts the country's tourism sector as an integral part of the national economy.

The UAE's domestic tourism sector contributed Dhs41.2bn ($11.2bn) to the national economy in 2019, reported news agency WAM. It constitutes 23 per cent of the total tourism sector revenue. As part of the new strategy, the country aims to double the domestic tourism revenue and achieve a greater balance between the domestic and international tourism by 2030.

في ربوع صحراء الإمارات ..أطلقت هوية سياحية موحدة للدولة ..واستراتيجية حكومية لتعزيز السياحة الداخلية بحضور هيئات السياحة المحلية.. وحملة وطنية تحت عنوان "أجمل شتاء في العالم “ .. السياحة الداخلية تسهم ب٤١ مليار درهم في اقتصادنا .. ونسعى لمضاعفة هذه الأرقام pic.twitter.com/e4n9cOucGe

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